6 INTERNATIONAL And so, taking one thing with another, England has become one of the most important planning sectors for the lorry market during the next three years. The Steyr people will have little difficulty in meeting the quality demands placed on foreign products by the English. Steyr lorries are after all known for their high quality standards. The same high standards are called for from the newcomer by the future dealer and service network, in order that the company's good reputation is upheld. At first 8-10 dealers are given a contract. In half a year this number should rise to 20. The choice available will be limited for the time being to six basic models, four medium ones and two heavy ones. The English customers-mainly concerned with local delivery services, will have the following choice: 0 13 tons, 136 HP; 0 13 tons, 177 HP; 0 17 tons, 177 HP; 0 17 tons, 210 HP, and 0 Trailers, 280-310 HP depending on requirements, for a total weight of up to 38 tons. lt goes without saying that all the driveswhether turbo or turbo-intercooleroperate along the HPCE Lines which were developed a few months ago by Professor Franz Moser and for which he was awarded the energy-saving Oscar. Dr Ernst Prandel, head of the Lorries Division, enThe head of the new subsidiary Steyr Trucks (UK) Ltd, founded on 1st June, is Cliff Groves. The fifty-year old Englishman is an engineer by training. Before he transferred to Steyr Trucks Groves was Marketing Manager for the British section of Scania. Earlier he held leading positions with other European lorry-giants, DAF and Our Man in British Leyland. Cliff Groves is already totally immersed in his new task. At the moment he is recruiting his managerial team. The next step will be to create a dealer network. With Groves Steyr Trucks has acquired a highly-qualified lorry specialist who is at the same time a skilled engineer. SDP TOPICAL 1 visages further advantages for Steyr qualities: "With our 7.1 ton front-wheel drive lorries we can acquire vital advantages determining the build-up phase." This will be necessary, though, because our competitors are not asleep either. And in England every important company is represented-starting with Scania, and going via Volvo and Daimler-Benz to MAN and lveco. Nevertheless Steyr-Daimler-Puch anticipates good business from its storming of England. Whatever happens in 1989 and 1990 the foreseeable Austria and West Europe business should guarantee the basic employment situation in the Steyr plant. The outlook is favourable. The order-book this year is already 20 percent up on !hat last year. And during the first half of 1988 the same number of lorries were delivered to West Europe (without England) as during the whole of 1987.
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